Client: Herbal Face Food
Industry: Skincare eCommerce
Services: Social Media Management, Email Marketing, Paid Ads Management, Website Optimization
A comprehensive, always-on marketing approach designed to grow brand awareness, increase conversions, and support long-term eCommerce growth.
Building a Full-Funnel Marketing System for a Skincare ECommerce Brand
Herbal Face Food Case Study
The Brand
Herbal Face Food is a skincare eCommerce brand rooted in clean ingredients and intentional formulations. With a strong product foundation and a loyal customer base, the brand was ready to evolve its marketing efforts to support scalable growth—without losing its authentic voice or community-driven feel.
We partnered with Herbal Face Food to implement a full-funnel marketing system—covering content, community, performance marketing, and conversion optimization.
Our work focused on creating alignment across every touchpoint of the customer journey.
Our work focused on creating alignment across every touchpoint of the customer journey.
Our Approach
As the brand continued to grow, Herbal Face Food needed a more structured and cohesive marketing system across channels.
Key challenges included:
Rather than focusing on isolated tactics, the goal was to build an integrated system where each channel worked together.
Key challenges included:
- Maintaining daily, high-quality social media content while fostering real community engagement
- Creating a consistent email marketing strategy that supported both retention and revenue
- Driving sustainable traffic and conversions through paid advertising
- Improving website performance to better convert existing traffic
Rather than focusing on isolated tactics, the goal was to build an integrated system where each channel worked together.
The Challenge
As part of our partnership, we completed a full website revamp focused on improving user experience and conversion performance.
Key improvements included:
Following the optimization, the website saw an approximately 30% increase in conversion rate, significantly improving overall performance without increasing traffic volume.
Key improvements included:
- Clearer messaging and navigation
- Optimized layouts to guide purchasing decisions
- Stronger alignment between traffic sources and landing experiences
Following the optimization, the website saw an approximately 30% increase in conversion rate, significantly improving overall performance without increasing traffic volume.
Website Optimization
Email marketing plays a central role in Herbal Face Food’s growth strategy.
We manage:
This system ensures new subscribers are properly introduced to the brand while existing customers remain engaged and informed.
We manage:
- Ongoing newsletters to nurture the subscriber base and promote key initiatives
- Core eCommerce flows, including the welcome sequence and customer journeys
- Subscriber list growth strategies to continuously expand reach and revenue potential
This system ensures new subscribers are properly introduced to the brand while existing customers remain engaged and informed.
Email Marketing
We oversee Herbal Face Food’s paid advertising efforts with a performance-driven mindset.
Our work includes:
Paid ads are integrated into the broader ecosystem—supporting launches, promotions, and always-on acquisition.
Our work includes:
- Strategic campaign structuring aligned with business goals
- Creative testing informed by organic content insights
- Ongoing optimization to improve efficiency and scalability
Paid ads are integrated into the broader ecosystem—supporting launches, promotions, and always-on acquisition.
Paid Media Strategy
Work with US
Our work with Herbal Face Food is an ongoing collaboration rooted in strategy, consistency, and performance. By aligning content, community, and conversion, we help support sustainable eCommerce growth—without sacrificing brand integrity.
A Long-Term Growth Partner
By implementing a cohesive marketing system across channels, Herbal Face Food was able to strengthen brand presence while improving performance metrics.
Highlights include:
Most importantly, the brand now operates with a scalable system designed to support continued growth.
Highlights include:
- A fully integrated marketing ecosystem across social, email, paid ads, and website.
- 15.73x ROAS with our paid ads strategy.
- Almost a million in revenue generated just from emails in a quarter. Through structured flows and consistent newsletters.
- ~30% increase in website conversion rate following optimization.
Most importantly, the brand now operates with a scalable system designed to support continued growth.
Results & Impact
- Melissa O'Shea
Loving the direction of everything for 2026 so far❤️Yesterday was a great meeting!! Thanks.
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