Herbal Face Food Case Study
Building a Full-Funnel Marketing System for a Skincare ECommerce Brand
A comprehensive, always-on marketing approach designed to grow brand awareness, increase conversions, and support long-term eCommerce growth.
Client: Herbal Face Food
Industry: Skincare eCommerce
Services: Social Media Management, Email Marketing, Paid Ads Management, Website Optimization
Herbal Face Food is a skincare eCommerce brand rooted in clean ingredients and intentional formulations. With a strong product foundation and a loyal customer base, the brand was ready to evolve its marketing efforts to support scalable growth—without losing its authentic voice or community-driven feel.
The Brand
The Challenge
Key challenges included:
- Maintaining daily, high-quality social media content while fostering real community engagement
- Creating a consistent email marketing strategy that supported both retention and revenue
- Driving sustainable traffic and conversions through paid advertising
- Improving website performance to better convert existing traffic
Rather than focusing on isolated tactics, the goal was to build an integrated system where each channel worked together.
Our Approach
Our work focused on creating alignment across every touchpoint of the customer journey.
Website Optimization
Key improvements included:
- Clearer messaging and navigation
- Optimized layouts to guide purchasing decisions
- Stronger alignment between traffic sources and landing experiences
Following the optimization, the website saw an approximately 30% increase in conversion rate, significantly improving overall performance without increasing traffic volume.
Email Marketing
We manage:
- Ongoing newsletters to nurture the subscriber base and promote key initiatives
- Core eCommerce flows, including the welcome sequence and customer journeys
- Subscriber list growth strategies to continuously expand reach and revenue potential
This system ensures new subscribers are properly introduced to the brand while existing customers remain engaged and informed.
Paid Media Strategy
Our work includes:
- Strategic campaign structuring aligned with business goals
- Creative testing informed by organic content insights
- Ongoing optimization to improve efficiency and scalability
Paid ads are integrated into the broader ecosystem—supporting launches, promotions, and always-on acquisition.
Results & Impact
Highlights include:
- A fully integrated marketing ecosystem across social, email, paid ads, and website.
- 15.73x ROAS with our paid ads strategy.
- Almost a million in revenue generated just from emails in a quarter. Through structured flows and consistent newsletters.
- ~30% increase in website conversion rate following optimization.
Most importantly, the brand now operates with a scalable system designed to support continued growth.
A Long-Term Growth Partner
Loving the direction of everything for 2026 so far❤️Yesterday was a great meeting!! Thanks.
- Melissa O'Shea
let's do this
Inquire About Your Project
Interested in building a brand-aligned growth system like this?
Social Media & Community Building
Our approach includes:
The result is a highly engaged social presence that supports both brand awareness and downstream conversions.