West Native Case Study
Scaling a Premium Jewelry Brand Through Strategic Email & Paid Media Systems
A refined, brand-aligned marketing ecosystem designed to increase revenue, grow their email list, and improve performance—without compromising brand integrity.
Client: West Native
Industry: Jewelry eCommerce
Services: Email Marketing, Meta Ads Management, List Growth Strategy, Conversion Optimization
West Native is a premium jewelry brand focused on timeless, elevated design. Their positioning is intentional, design-forward, and never overly promotional.
Our role was to build revenue-driving systems that honored that aesthetic while improving performance across channels.
The Brand
The Challenge
West Native needed:
- A fully structured eCommerce email system
- A list growth funnel to consistently generate new subscribers
- Paid ads that were profitable and scalable
- Website and checkout optimization that increased AOV without “cheapening” the brand
- Alignment between design, tone, and performance strategy
Our Approach
We built a comprehensive ecosystem centered around:
Email infrastructure
List growth
Meta ads optimization
Checkout & AOV improvements
Design consistency across every touchpoint
Email infrastructure
List growth
Meta ads optimization
Checkout & AOV improvements
Design consistency across every touchpoint
Email Marketing
Flow Setup & Lifecycle Strategy
We implemented foundational eCommerce flows, including:
We implemented foundational eCommerce flows, including:
- Welcome Sequence (DTC customers)
- Wholesaler Welcome Sequence
- Abandoned Cart Flow
- Post-Purchase Flow
- Reflect West Native’s minimal, refined aesthetic
- Educate without feeling aggressive
- Drive revenue without over-discounting
Monthly Newsletters
We also manage ongoing newsletters with a strong emphasis on:
We also manage ongoing newsletters with a strong emphasis on:
- Visual cohesion
- Clean layout and typography
- Brand storytelling
- New collection highlights
- Subtle revenue-driving moments
Paid Media Strategy
We manage West Native’s Meta advertising with a focus on sustainable, brand-aligned growth.
Our approach centers on thoughtful creative testing—leveraging a mix of UGC and refined product visuals—while continuously iterating on messaging and performance. As we identified top-performing assets, we scaled what worked and refined what didn’t, leading to improved efficiency and stronger returns over time.
Paid media plays a key role within the broader ecosystem, supporting both customer acquisition and email list growth while maintaining the brand’s elevated aesthetic.
Our approach centers on thoughtful creative testing—leveraging a mix of UGC and refined product visuals—while continuously iterating on messaging and performance. As we identified top-performing assets, we scaled what worked and refined what didn’t, leading to improved efficiency and stronger returns over time.
Paid media plays a key role within the broader ecosystem, supporting both customer acquisition and email list growth while maintaining the brand’s elevated aesthetic.
ROAS Highlights:
7.43x ROAS on top-performing creative
Creative test launched at 11x ROAS
7.43x ROAS on top-performing creative
Creative test launched at 11x ROAS
Cost Improvements:
Cost per purchase reduced 43.5% 🎉
Cost per purchase reduced 43.5% 🎉
Checkout & AOV Optimization
Beyond traffic and email, we worked on optimizing the purchase experience.
Cart Drawer Upsells
Rather than heavy discounting or countdown timers, we aligned with the brand’s preference for:
Cart Drawer Upsells
- Implemented complementary product logic
- Stacked recommendations for easier browsing
- Maintained premium design aesthetic
Rather than heavy discounting or countdown timers, we aligned with the brand’s preference for:
- Non-promotional post-purchase experiences
- Elevated design control
- Strategic upsells without compromising perception
Website & eCommerce Support
We also support:
- Shopify Search & Discovery optimization
- Complementary product mapping
- AOV optimization strategy
- eCommerce functionality improvements
Results & Impact
✔ Structured eCommerce email system implemented
✔ Full subscriber acquisition funnel launched
✔ CPL as low as $1.43
✔ ROAS up to 7.43x (11x on creative test launch)
✔ Cost per purchase reduced by 43.5%
✔ Weekly attributed revenue reaching $3,920+
✔ Improved AOV through strategic complementary products
Most importantly, West Native now has a scalable, brand-aligned growth engine.
✔ Full subscriber acquisition funnel launched
✔ CPL as low as $1.43
✔ ROAS up to 7.43x (11x on creative test launch)
✔ Cost per purchase reduced by 43.5%
✔ Weekly attributed revenue reaching $3,920+
✔ Improved AOV through strategic complementary products
Most importantly, West Native now has a scalable, brand-aligned growth engine.
A Premium Brand, Powered by Performance Systems
West Native proves that you don’t need aggressive tactics to grow.
With the right infrastructure, creative testing, and thoughtful optimization, performance and premium positioning can coexist.
With the right infrastructure, creative testing, and thoughtful optimization, performance and premium positioning can coexist.
What a great start to the weekend!
We knew it was doing well, and with a 5.5 ROAS and 67% email open rate - WOW!
Something is working!
- Gretchen McManus
let's do this
Inquire About Your Project
Interested in building a brand-aligned growth system like this?